Introduction
September is always Apple’s biggest month, and 2025 is no exception. Apple has confirmed its “Awe-Dropping” event for September 9, 2025, streaming live from the Steve Jobs Theater in Cupertino, California, at 10 a.m. PT.
The event is expected to feature the highly anticipated iPhone 17 lineup, including the all-new iPhone 17 Air, which could be the thinnest iPhone Apple has ever made. Alongside the new iPhones, Apple will also reveal the Apple Watch Series 11, Watch Ultra 3, AirPods Pro 3, and final details of iOS 26 and Apple Intelligence.
This article covers everything you need to know about the Apple Event 2025 in detail—expected features, specifications, US pricing, availability, and why it matters to American consumers.
iPhone 17 Series: The Showstopper
iPhone 17 and iPhone 17 Plus
The standard iPhone 17 will likely come with major upgrades compared to the iPhone 16.
Key rumored features include:
- 6.3-inch OLED ProMotion display with a 120Hz refresh rate.
- Always-On Display support (first time for the non-Pro model).
- A19 Bionic chip for faster performance and better efficiency.
- 24MP front camera with improved low-light photography.
- Qi2 wireless charging up to 25W.
- Fresh colors: White, Black, Steel Gray, Light Blue, Green, and Purple.
Expected Price in the US: Starts at $799 for the base 128GB model.
iPhone 17 Pro and iPhone 17 Pro Max
The Pro models are Apple’s flagship devices, and this year they’re expected to bring a significant design shift.
Highlights:
- Horizontal camera bar design with a titanium-glass finish.
- 48MP telephoto lens with 8x optical zoom.
- Support for 8K video recording.
- 12GB RAM for better multitasking.
- Wi-Fi 7 connectivity for ultra-fast speeds.
- Larger batteries—Pro Max could feature a 5,088mAh battery.
Expected US Pricing:
- iPhone 17 Pro: $1,099
- iPhone 17 Pro Max: $1,199
iPhone 17 Air: Apple’s Thinnest iPhone
The iPhone 17 Air is generating the most buzz. Apple hasn’t introduced a completely new iPhone model in years, so this is a big deal.
Rumored features:
- Thickness: Only 5.5mm – thinner than any iPhone in history.
- 6.6-inch ProMotion OLED display with ultra-narrow bezels.
- Lightweight titanium-aluminum frame.
- Single 48MP rear camera with AI enhancements.
- 24MP front camera with upgraded night mode.
- A19 Bionic chip with Apple C1 modem.
- 12GB RAM, 3,000mAh battery optimized for slim design.
Colors: Light Gold, Black, White, and Light Blue.
Expected US Price: Around $999.
Industry analysts suggest this could be a major upgrade driver, especially for users holding onto older iPhones.
Apple Watch Series 11, Ultra 3, and SE 3
Apple is also refreshing its smartwatch lineup with the Apple Watch Series 11, Ultra 3, and SE 3.
- Apple Watch Series 11: New design, advanced health sensors (possibly blood pressure monitoring), longer battery life.
- Apple Watch Ultra 3: Built for athletes and adventurers, with satellite connectivity, a rugged titanium build, and extra-long battery life.
- Apple Watch SE 3: Budget-friendly, with slimmer bezels and new case sizes (1.6” and 1.8”).
Expected US Pricing:
- SE 3: $249
- Series 11: $399
- Ultra 3: $799
AirPods Pro 3: Smarter and Health-Focused
The AirPods Pro 3 are expected to debut at the event, according to top Apple analysts.
New features may include:
- Health tracking sensors (heart rate and body temperature).
- Enhanced Active Noise Cancellation and transparency modes.
- A redesigned USB-C charging case.
- Better battery performance.
Expected US Price: $249.
iOS 26 and Apple Intelligence
At WWDC 2025, Apple revealed iOS 26, but the official release is expected to follow the September event.
Key features:
- Liquid Glass design language – modern, transparent, and dynamic interface.
- Apple Intelligence – Apple’s AI suite with tools like Genmoji, smarter Siri, Writing Assistant, and AI photo editing.
- On-device processing for privacy and security.
- Cross-platform integration with macOS and iPadOS.
Most features will roll out to older iPhones, but some Apple Intelligence tools may remain exclusive to A19 chip devices.
US Launch, Pre-Orders, and Availability
- Apple Event Date: September 9, 2025, at 10 a.m. PT.
- Pre-orders: Likely to begin Friday, September 12, 2025 at 5 a.m. PT.
- In-store availability: Expected on Friday, September 19, 2025.
Why the Apple Event Matters in the US
- iPhone Upgrade Cycle: Many US users are still on iPhone 12 or 13 models. The new lineup, especially the 17 Air, may drive a fresh wave of upgrades.
- AI Integration: Apple is positioning itself strongly in AI with Apple Intelligence, competing with Google Gemini and Microsoft Copilot.
- Carrier Offers: US carriers like Verizon, AT&T, and T-Mobile are expected to launch aggressive trade-in deals to push iPhone 17 adoption.
- Ecosystem Growth: With AirPods Pro 3 and new Apple Watches, Apple continues to deepen its ecosystem lock-in strategy.
Conclusion
Apple’s September 2025 “Awe-Dropping” event is shaping up to be one of the most exciting product launches in years. From the revolutionary iPhone 17 Air, to the powerhouse iPhone 17 Pro Max, redesigned Apple Watch Series 11 and Ultra 3, health-focused AirPods Pro 3, and the release of iOS 26 with Apple Intelligence, Apple is set to make headlines once again.
For US consumers, this means a wide range of choices—from cutting-edge flagships to improved wearables—all tightly integrated into Apple’s growing AI-powered ecosystem. With pre-orders starting September 12 and retail availability on September 19, Apple fans don’t have to wait long to experience the future of iPhones, wearables, and AI-driven experiences.
Mark your calendars—September 9, 2025, will be one of the biggest Apple events of the decade.